I recently had a lunch where the topic of targeted account marketing (TAM) came up. This is also known as account based marketing (ABM) and has become a key focus area for sales and marketing ops teams in recent years. According to Sirius Decisions, and its State of Account-Based Marketing survey, 92% of marketers now […]

A friend told me about Evernote the other week. She was penning a grocery list for the festival we were headed to over the weekend and explained this way, we could add things to the same list. My initial reaction was ‘pretty cool’, so I downloaded and we made our list and off we were. […]