Marissa White

Implementing a New CRM

Implementing a new CRM (Customer Relationship Management) system can be a game-changer for businesses looking to improve customer engagement and sales. However, the process of implementing a new CRM can be daunting, and it requires careful planning and execution to ensure a successful outcome. Here are some steps to follow when implementing a new CRM:

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Driving SalesTech, Rather Than Letting SalesTech Drive You

Earlier this year I was fortunate to be invited to speak at SaaSGrowth Summit. This was a fabulous event run by James Ski (of Sales Confidence) and Lauren Cartigny. Links to the fabulous other speakers are here You can watch my 7min talk on Youtube here: Any comments or questions, I’d be happy to chat!

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Sales Effectiveness: Forecast Accuracy & Territory Design

According to a recent webinar from the Sales Management Association, some key areas where firms lack effectiveness around sales include: forecasts that help management anticipate results (including forecast accuracy) optimally designed territories tools that quantify future deployment or incentive changes Comparing these results there are two clear areas for improvement: forecast that help management anticipate results

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